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Premium men's grooming and lifestyle brand

Blackwood™ For Men is dedicated to redefining expectations and elevating the essence of the modern man with premium grooming and lifestyle products.

MY ROLE

I am involved in their ongoing development of brand collaterals and promotional materials—including product pamphlets, brand icons, magazine advertisement,  exhibition setups, MailChimp newsletter designs, commercial photography and more.

Product Pamphlet

A complete showcase of Blackwood's products. Distributed in trade shows, events, and ULTA stores.
Matte lamination with metallic ink and spot UV printing.

Product Pamphlet

A complete showcase of Blackwood's products. Distributed in trade shows, events, and ULTA stores. Matte lamination with metallic ink and spot UV printing.

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Brand Iconography

Developed a set of icons to showcase the benefits of the botanical ingredients in Blackwood's products.

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Commercial Still Life Photography

Here are some of the many images I've shot and retouched for Blackwood which are used for various promotional purposes.
The group product shot was used in a magazine ad that I've designed (see below)

Commercial Still Life Photography

Here are some of the many images I've shot and retouched for Blackwood which are used for various promotional purposes. The group product shot was used in a magazine ad that I've designed (see below)

Brand Typography Exploration

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MailChimp Email Newsletters

Worked on a complete redesign of Blackwood's email newsletters,
which are frequently sent out to its customers and interested parties. Mobile responsive.

MailChimp Email Newsletters

Worked on a complete redesign of Blackwood's email newsletters, which are frequently sent out to its customers and interested parties. Mobile responsive.

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Brand Sales Deck

Fully in charge of redesigning the sales deck, which is used by the sales team for attracting retailer accounts.
It showcases the brand, its history, as well as a detailed look at each of its products.

Brand Sales Deck

Fully in charge of redesigning the sales deck, which is used by the sales team for attracting retailer accounts. It showcases the brand, its history, as well as a detailed look at each of its products.

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Marketing and Promotional Materials

Designed direct mail postcards to advertise the brand and to collaborate with potential influencers.
Also developed a digital PDF version of the form to increase engagement.

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Magazine Half-Page Ad

Published in Beauty Store Business Magzine April 2018 Issue

Magazine Half-Page Ad

Published in Beauty Store Business Magzine April 2018 Issue

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Cosmoprof Backwall Posters

Designed posters for Cosmoprof 2017 Las Vegas, the largest B2B cosmetics tradeshow event in North America. 

Cosmoprof Backwall Posters

Designed posters for Cosmoprof 2017 Las Vegas, the largest B2B cosmetics tradeshow event in North America. 

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See some of my other work:

AzurPackaging, Brand Identity, Logo Design

Blackwood For MenDigital Design, Print & Editorial, Promotional Design

WubblePackaging, Brand Identity, Logo Design

Zoom MagazinePrint & Editorial

Sushi NomPackage Design, Brand Identity Design

SplashPackage Design, Brand Identity Design

Airbnb CarsBrand Extension, Website Design, Logo Design

VerveSurface Design, Pattern Design, Package Design

Stan SmithPrint & Editorial

LogofolioLogo, Icons, Wordmarks