Redesigned an existing article for improved legibility and visual interest.

Stan Smith

The original article had a few challenges with typography and layout which I thought affected legibility and didn’t seem inviting to the reader. For the redesign, I aimed to improve the legibility and visual interest of the layout through a better use of callouts, pull-quotes, scale, color and negative space in order to establish greater contrasts throughout the pages.

I began by researching the magazine and its demographics to understand the audience I’m designing for. I then started selecting appropriate typefaces for the body copy and began laying out the body copy on the pages with an even typographic color. I also designed several pull-quotes to accompany the article. In the end, I came up with 3 different layouts for this article. 

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See some of my other work:

AzurPackaging, Brand Identity, Logo Design

Blackwood For MenDigital Design, Print & Editorial, Promotional Design

WubblePackaging, Brand Identity, Logo Design

Zoom MagazinePrint & Editorial

Sushi NomPackage Design, Brand Identity Design

SplashPackage Design, Brand Identity Design

Airbnb CarsBrand Extension, Website Design, Logo Design

VerveSurface Design, Pattern Design, Package Design

Stan SmithPrint & Editorial

LogofolioLogo, Icons, Wordmarks

© 2018 Kevin Kwok

 

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